Core Market vs. Selective Fit
Where we fit best, and where we engage more selectively
These are the situations where one senior, hands-on Salesforce resource usually creates leverage first: cleanup, stewardship, safer delivery, targeted improvement, and cross-functional ownership without building a full internal bench.
High-friction Salesforce work that needs steady senior ownership, not more backlog or more vendors
The goal is a steadier org and a team that can trust it again
Tell us what keeps breaking, where the backlog is piling up, or which team has stopped trusting Salesforce. We will map the first practical fixes and the right coverage model.